From Architecture to Ecosystem: How Sohail Hussain is Redefining Workspaces with SCALE in Chhatrapati Sambhajinagar
Chhatrapati Sambhajinagar (Aurangabad), India — In a city long recognized for its industrial strength and cultural heritage, a new wave of entrepreneurs is reshaping the way people work. Among them is Sohail Hussain, an architect turned entrepreneur who is redefining workspaces through SCALE Coworking —a premium flexible workspace brand built around a single, powerful idea: growth.
Launched in the wake of the post-2020 shift toward flexible work, SCALE was born from a clear market gap. While talent across Tier 2 cities was rising rapidly, the infrastructure to support modern professionals lagged behind. Freelancers, startups, consultants, and remote teams often found themselves working out of cafés or rigid office setups that lacked both flexibility and inspiration.
“Ambition in our city has always been strong,” says Hussain. “What was missing was the right ecosystem a space that enables people to think and operate at a higher level.”
Identifying the Gap
Before founding SCALE, Sohail Hussain led his own practice, Sohail Hussain Architecture, where he developed expertise in spatial design, user experience, and brand identity. Through his work, he observed a recurring insight: professionals weren’t just looking for space — they were seeking environment, community, and a sense of identity.
This insight became the foundation of SCALE.
Rather than approaching coworking as a conventional real estate model, Hussain built SCALE as a design-led, experienced-driven ecosystem. Today, the brand operates two coworking spaces in Chhatrapati Sambhajinagar, offering open desks, private cabins, and meeting rooms — all thoughtfully designed to meet the evolving needs of modern businesses.
A Brand Built on Growth
At the heart of SCALE lies a deeply intentional brand identity.
Sohail Hussain personally conceptualized the logo, embedding meaning into its minimal design. Its most distinctive feature — progressively increasing letter sizing — subtly conveys upward momentum. Each letter grows in scale, symbolizing:
- The growth of individuals
- The growth of startups
- The growth of businesses
- The growth of the city
The result is a clean, modern identity that reflects the brand’s core philosophy while maintaining strong visual recall.
Design-First, Community-Driven
What differentiates SCALE in an increasingly competitive market is its design-first approach. Every element — from lighting and acoustics to spatial flow — is carefully considered to enhance focus, comfort, and productivity.
At the same time, the brand remains grounded in practicality, delivering metro-quality infrastructure at pricing aligned with Tier 2 markets.
“We’re not in the business of renting desks,” Sohail explains. “We’re building an ecosystem where people and businesses feel confident to grow.”
The Road Ahead
Looking forward, Sohail envisions SCALE expanding into both Tier 1 and Tier 2 cities, where demand for high-quality, flexible workspaces continues to accelerate. The long-term vision extends beyond coworking into a broader platform that includes:
- Real estate investment
- Property leasing
- Asset management
- Hybrid commercial-community developments
Franchising is also on the horizon, with a strong emphasis on maintaining design integrity and consistent quality across locations.
A Larger Vision
As India’s entrepreneurial momentum continues to expand beyond metro cities, founders like Sohail Hussain are playing a key role in redefining infrastructure standards.
SCALE is more than a coworking brand — it represents a shift in mindset. It signals that Tier 2 cities deserve world-class work environments.
It demonstrates how design thinking can drive business growth.
And it reinforces a simple truth: when people scale, cities scale with them.
