MOLLYWOOD STAR TOVINO THOMAS LAUNCHES MADDYVERSE, INDIA’S FIRST FUN-FIRST OBSTACLE ADVENTURE
India’s Fun-First Obstacle Adventure Set for May 17–24
KOCHI, May 27 — Maddy verse, India’s upcoming movement-based obstacle-adventure platform, was officially launched in Kochi today, in the presence of actor Tovino Thomas, dignitaries, industry leaders, and members of the media. Positioned as “India’s fun first obstacle adventure experience, Maddyverse aims to redefine experiential entertainment by combining physical challenges, interactive zones, and high-energy event production under its tagline, Live Funlimited.
The official public event is scheduled from May 17 to May 23, culminating in a Grand Finale on May 24. Bookings are now open at maddyverse.club.
Grand Launch Ceremony
The brand was formally unveiled by Tovino Thomas during a launch ceremony hosted by Ranjini Haridas. The evening featured the official brand reveal, keynote address, mascot unveiling, website launch, jersey reveal, and an interactive Q&A session.
Founder and CEO of Tredge International, Fasil Asharaf presented the vision behind Maddyverse, describing it as a movement-driven playground designed for active participation rather than passive entertainment.
“Maddyverse is built around the belief that fun should move,” said Fasil Asharaf. “It’s an immersive obstacle adventure where people challenge themselves, push limits, and experience community-driven excitement.”
Mascot, Website & Jersey Unveiled
A key highlight of the evening was the reveal of the official Maddyverse mascot, representing the bold and high-energy spirit of the platform. The official website was launched by Rebin Areef, Director – Truth Entertainment Division and Founding Team Member of TREDGE International, marking the opening of ticket bookings.
The Maddyverse jersey was unveiled by Shri. Hibi Eden, Member of Parliament (Ernakulam), symbolizing the competitive and participatory spirit of the event. The ceremony concluded with a ticket handover to Tovino Thomas, felicitation of dignitaries, and the unveiling of a miniature obstacle track model offering a preview of the upcoming adventure experience.
Official Logo Launch
The official Maddyverse logo was unveiled by Shri. Muhammed Riyas, Minister of Public Works, Kerala, in a dedicated ceremony celebrating the brand’s identity. The logo launch marked a significant milestone in the lead-up to the event, reinforcing Maddyverse’s positioning as India’s Fun First Obstacle Adventure.
The ceremony was attended by the founding team of Tredge International and key stakeholders of the Maddyverse project. Minister Riyas’s participation underscored the event’s significance as a landmark initiative in experiential entertainment for the region, with the brand’s distinctive identity and tagline — Live Funlimited — now formally established ahead of the grand public launch.
About the Event
Maddy verse is designed as a large-scale obstacle adventure experience featuring challenge circuits, interactive zones, and team-driven activities. The multi-day event runs from May 17 to May 23, with the Grand Finale on May 24. The initiative aims to encourage movement, community participation, and experiential entertainment at a scale not previously seen in the region.