Print Zombies, led by fashion designer Shubham Bansal, has emerged as a trailblazer in the Indian fabric printing industry. With a commitment to Bespoke needs and a keen understanding of the Industry, Print Zombies has redefined the landscape of digital print designing and fabric printing services, especially for Fashion studios and e-commerce Brands.
The journey of Print Zombies began with Shubham Bansal’s quest to establish his garment brand, “Bullpen.” Fueled by his passion for digital textile printing, Bansal encountered a common problem faced by many designers: the inability to find vendors who could accommodate small order quantities without compromising quality or affordability. This realization catalyzed Print Zombies. He recognized the untapped potential in catering to the bespoke needs of elite clients who required custom fabric printing solutions.
Print Zombies set out to disrupt the status quo in a market characterized by mass production and standardized offerings. The company’s commitment to offering custom fabric printing on over 90 fabric qualities with order quantities as low as 2 meters distinguishes it from traditional print houses. This innovative approach required extensive research and development to identify fabrics compatible with both machinery capabilities and client requirements. Know more here (www.printzombies.com)
The journey from conceptualization to execution was not without its challenges. Adapting machinery designed for large-scale production to accommodate small quantities posed a significant hurdle. Additionally, skepticism from potential clients who had never encountered a service like Print Zombies forced the team to reevaluate their go-to-market strategy. Despite these obstacles, Bansal and his team remained steadfast in their vision, leveraging their industry expertise and determination to overcome adversity. Know
Print Zombies‘ success can be attributed to its strong foundation built on principles of quality, innovation, and customer-centricity. By leveraging data management and fostering customer loyalty, the company has been able to reduce prices for its best-selling fabrics while maintaining high standards of service. Print Zombies has also established itself as a thought leader in the industry, sponsoring events, delivering guest lectures, and collaborating with renowned FDCI designers.
Central to Print Zombies‘ success is its talented team, including founding team members, Mrs. Nikita Garg and Ms. Ifra Ajmali. Garg, with her background in PR and social media, has played a pivotal role in shaping the company’s online presence and communication strategy. Ajmali, a textile designer with a keen eye for design, has been instrumental in engaging with clients and bringing their creative visions to life.
As Print Zombies enters its second year of operations, the company is poised for further growth and expansion. With plans to introduce new fabric qualities and reduce prices for existing offerings, Print Zombies remains committed to meeting the evolving needs of its clients. By continuously innovating and pushing the boundaries of what is possible in fabric printing, Print Zombies is set to solidify its position as a leader in the industry.
Print Zombies’ journey exemplifies the transformative power of innovation and perseverance in the face of adversity. Through its commitment to quality, creativity, and customer satisfaction, Print Zombies has not only revolutionized the fabric printing industry but also established itself as a beacon of excellence in the world of fashion and design.
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