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Home Biography

Central Care Foundation: Transforming Public Health

The Birth of a Healthcare Mission Post-COVID

theinfluencersofindia by theinfluencersofindia
July 14, 2025
in Biography
2.8k 180
Central Care Foundation

From Lockdown Uncertainty to Healthcare Legacy: How a Vision Became a Mission

In the aftermath of COVID-19 and a turning point in personal life, Priiyya Upadhyay, a B.Pharm graduate with an MBA in International Business, alongside her husband Sourabh Dwivedi, embarked on a transformative journey into the world of healthcare. What began as a desire to utilize time productively after marriage evolved into a profound mission — delivering quality healthcare to the masses.

The duo launched Central Pharma, a retail and wholesale pharmacy, during the uncertain times that followed the pandemic lockdown. Within just three months of operations, the business gained significant traction by becoming the first vendor for a leading online pharmacy platform in Noida, managing seamless medicine delivery across the city.

Expanding the Vision: Beyond Pharmacy

Recognizing a growing need for institutional healthcare supply, Priiyya and Sourabh extended their services beyond retail. Central Pharma quickly began catering to hospitals, colleges, medical camps, and large-scale project sites. With a strong foundation in pharmaceutical distribution, they also introduced their proprietary brand — Enterobac, a probiotic supplement aimed at improving gut health.

But their journey did not stop at commerce. With a shared belief that healthcare is a basic human right, the founders took a bold leap toward philanthropy by establishing the Central Care Foundation.

Central Care Foundation: Bridging Healthcare Gaps

Located in Central Noida, Central Care Foundation is more than a clinic — it’s a comprehensive care ecosystem. The foundation’s clinic brings together specialists in orthopedics, general medicine, neurology, and more, providing expert consultations to

underprivileged communities. Notably, OPD services for individuals under the BPL (Below Poverty Line) category are offered completely free of cost, along with substantial discounts on medicines, diagnostic tests, and treatments.

One of the foundation’s key initiatives includes cancer awareness and early detection programs. With regular mammography, cervical cancer, and oral cancer screenings, the foundation has reached hundreds of lives in need of awareness and timely care.

Over time, the foundation has organized more than 6000+ free health screenings, focused on:

  • Breast cancer (mammography)
  • Cervical cancer
  • Oral cancer

These camps aim to promote early detection and awareness, particularly among underprivileged communities who often lack access to preventive care.

Elder Care Services: Dignity in Every Stage of Life

Understanding the unique needs of the aging population, Central Care Foundation also introduced affordable elder care services, which include:

  • Home-based nursing
  • Physiotherapy
  • Post-operative care
  • Diagnostic testing
  • Palliative care
  • Vaccinations

By ensuring that the elderly receive compassionate and affordable care, the foundation upholds the dignity of life at every stage.

Achievements s Impact

From being pioneers in Noida’s pharmacy delivery sector to establishing a reputable foundation for public health, Priiyya and Sourabh have created a model of socially responsible entrepreneurship. Their achievements include:

  • Becoming the first vendor for a top-tier online pharmacy in Noida
  • Expanding from retail to institutional healthcare supply
  • Launching their own healthcare product, Enterobac
  • Serving thousands through Central Care Foundation’s health camps and free OPD services
  • Creating employment opportunities for healthcare professionals and caregivers

Motivation and Purpose

Their motivation stems from a desire to serve. What began as a personal pursuit post- marriage became a life-changing mission post-COVID. Their goal is to make affordable, accessible, and quality healthcare a reality for every Indian, especially those in underserved communities.

Connect With Central Care Foundation

  • Instagram: @centralcarefoundation
  • LinkedIn (Priiyya Upadhyay): View Profile
  • Location: AG-08, Sector 116, Noida, Uttar Pradesh – 201301
Tags: accessible healthcare Indiaaffordable healthcare IndiaBPL healthcarecancer awareness Indiacancer screening campsCentral Care FoundationCentral Pharmacommunity health IndiaCOVID-19 healthcarediagnostics for poorelder care serviceselder wellness IndiaEnterobac supplementfree clinics Indiafree diagnostics Indiafree medicines Noidafree OPD Noidagut health Indiahealth camps Noidahealth initiatives Noidahealthcare entrepreneurs Indiahealthcare in Noidahealthcare legacy Indiahealthcare startups IndiaIndia healthcare impactmedical camps Indiamedical charity Indiamedical NGOs in Indiamedicine supply to hospitalsNGO NoidaNoida health servicesnursing services NoidaOPD for poorpalliative care Indiapharmacy delivery Noidaphysiotherapy at home Noidapost-COVID healthcare startuppreventive health IndiaPriiyya Upadhyayprobiotic supplements Indiasocial impact healthcareunderprivileged healthcare Indiavaccinations for elderlywomen entrepreneurs in healthcarewomen-led healthcare startup
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