<strong><a href="https://egnog.store/">EgNog</a></strong> is a recently launched Indian women’s wear label built around a bold sustainability mission. Launched by young designers, the brand set out to make fashion that feels “good as it looks” – using unexpected <strong><a href="https://egnog.store/pages/why-eg-nog">plant-based fibres</a></strong> instead of conventional textiles. From day one, <strong><a href="https://egnog.store/">EgNog</a></strong> has stressed that eco-fashion doesn’t have to be dull or tokenistic. In their own words: “<strong><a href="https://egnog.store/pages/why-eg-nog">Sustainable Fashion</a></strong> can be more than the regular Browns & Greys. We use fabrics made from<strong><a href="https://egnog.store/pages/why-eg-nog"> plant cellulose fibre</a></strong> of plants like Orange Peel, Rose, Soya, Corn and Banana… Sustainability with <strong><a href="https://egnog.store/">EgNog</a></strong> is bright, colourful & fun.”. This tagline sums up <strong><a href="https://egnog.store/">EgNog</a></strong> vision: to transform fruit and plant waste into stylish garments, thereby giving new life to materials that would otherwise be thrown away. <img class=" wp-image-6300 aligncenter" src="http://theinfluencersofindia.com/wp-content/uploads/2025/05/Article-Publishing-14-300x154.webp" alt="EgNog" width="849" height="436" /> In practice, <strong><a href="https://egnog.store/">EgNog</a></strong> sources cellulose from food-industry byproducts (like orange peels and banana stems) and turns them into wearable fabrics. This approach is inspired by global pioneers (such as Orange Fibre) but tailored to Indian production. The founders have emphasized authentic sustainability from the start – every detail (even buttons are made of natural coconut shell) is chosen for minimal impact. <strong><a href="https://egnog.store/">EgNog</a></strong> promotes transparency: their website proudly lists the unusual fibres used (orange, banana, corn, rose, soya). As a result, the brand positions itself as “not your average eco-brand” in India – promising eco-conscious garments that are trendy, high-quality and genuinely green, rather than vague greenwashing.
