Draaz: Where Traditions Meet Timeless Designs
In the realm of fashion, there’s a name that echoes with elegance and a touch of the extraordinary—Draaz. It is more than simply a business; it’s a celebration of craftsmanship, culture, and the beauty of handcrafted apparel. It was founded by the visionary – Ms. Shreya Bhartia.
The Founder’s Vision
The driving force behind Draaz is Shreya Bhartia, a seasoned fashion expert, with over 18 years of experience. Shreya has a degree from the esteemed Pearl Academy of Fashion, and her journey has been marked by enthusiasm and knowledge. After working with clients in the USA, UK, UAE, and Africa, she is currently in India to offer her creative spirit. The business has two divisions: an ethnic apparel brand for the modern Indian women (draaz.co.in) and an accessories brand (draazscarf.com) with a beautiful selection of scarves, stoles, shawls, and purses. The idea is to bring a collection, where artistry meets functionality.
Making Classical Designs
For those who value originality, Draaz is the place to go. The brand, which was founded in 2017, blends heritage and innovation and offers carefully picked designs that complement the current wardrobe. Each piece of clothing is handcrafted and showcases the rich Indian tradition while adding a modern twist.
Draaz’s White Labelling Mastery
Draaz extends its expertise beyond its own brand, offering white labelling services backed by a robust production team. With a global footprint, we’ve proudly catered to multichain and boutique stores worldwide, delivering quality and style that resonate with diverse audiences.
Upholding Tradition, Embracing Modernity
At Draaz, every stitch tells a story. The brand’s commitment to creating timeless pieces is a testament to Shreya’s belief in owning fashion that stands the test of time. She combines ancient elements with contemporary sensibility in each piece.
Challenges Turned into Triumphs
Draaz’s journey wasn’t without its challenges. Yet, through dedication and a clear vision, the brand has overcome obstacles to emerge stronger. The commitment to its philosophy – to buy better, keep forever – has been the driving force behind Draaz’s continued growth.
A Legacy of Achievements
From the time of inception, Draaz has already achieved milestones. The brand’s focus on providing value for money and quality clothing has been well-received by those who seek authenticity and style.
Stitching Stories of Elegance
As Draaz continues to evolve, it remains dedicated to its mission of offering distinct style and quality. Shreya’s vision of design being subjective and not confined to straight lines echoes through every creation.
A Tapestry of Culture and Creativity
Draaz isn’t just about clothing; it’s about celebrating India’s culture and heritage. With each stitch, Draaz threads together stories of authenticity, craftsmanship, and the essence of modern Indian fashion.
A Journey of Creativity and Culture
From its inception in 2017 to its current standing, Draaz’s journey is a tale of creativity, dedication, and a commitment to crafting elegance that transcends time.
Celebrating Culture, Crafting Elegance, One Design at a Time.