Marketing Management major from St. Xavier’s College
Why this topic?
I chose to speak on this topic to spread awareness that effective content doesn’t have to be filled up with fancy or high-level English words as to how some perceive when told to write on a topic. Some perceive that using high-level English would bring something more to the table, but to me; it simply depends on the audience you are targeting and other demographics. Suppose you are targeting the Indian audience, the mass is familiar with basic English, so if you choose high-level English or whichever language you choose to write in, your key message would never be effectively conveyed to your target audience as no one likes to go back and forth searching unknown words on Google several times when reading an article. So although advanced English sounds all classy and good to flaunt, it won’t be able to reach the mass, unfortunately.
What points should a content writer focus on, if not the language level?
As an experienced content writer, I would say what sets a content writer apart is their ability to hit the emotional chords of the target audience. Once you hook them with your first sentence by touching their pain points, you have earned a loyal audience for sure. Content that strikes your audience’s right sentimental or emotional chords that makes them feel that you understand them can be very well crafted by using simple English words too. In fact, your message would be conveyed to the masses more effectively since the masses are familiar with words like ‘Outstanding’ rather than ‘Sublime’ or ‘Decorate’ rather than ‘Embellish.s ’ I hope I can convey my point clearly.
Can a person become a content writer in 2023 if they are not fluent in English?
Oh, of course, writing, expressing, and persuasion skills matter, not the language. I mean, Dainik Bhaskar doesn’t need an introduction. So I think that answers the question.
What would you say to all the content writers out there?
I would say that content writing requires a lot of effort, like all other professions. Be it a catchy tagline or an 800-word article that I have created for national and international clients, I have understood that brief or lengthy, both forms of content need equal hard work and running of the brain muscles to get that final approval. Hours of work go behind the scenes to capture a second of the reader’s attention. Keep up your spirit and focus on what your audience is looking for rather than what you want them to know.
To connect with me for any consultation regarding content strategy or writing, feel free to reach out at firstname.lastname@example.org.
My LinkedIn page: https://www.linkedin.com/in/magnivision/ My Times of India Readers’ Blog: https://timesofindia.indiatimes.com/readersblog/thoughtlane/the-ultimate-battle-between-luck-and-hard-work-who-wins-48631/